Why Over-Positioning Under-Mines?

“Ohh my God, can you please switch the channel, I just can not stand these commercials anymore”. An unprecedented irritation was self evident on my friend's face whom I was hosting after his long hours connected flights. Why so? I asked with echoing of applauding comments for these Ufone TV commercials which I heard from…

Causes of Miscommunication

Communication is the key to almost everything a human does. Emotions, gestures along with feelings are needed to be communicated and it is due to this communication only that the sender sends and the receiver receives the messages. But the accuracy of the messages received and messages that are sent solely based on how they…

Understanding The Document Translation Process

To keep up with the fast improving standard of global competition you must be able to communicate your brands using the native tongue of your target consumers. Language is a very dominant and influential tool in delivering a strong, informative and persuasive message. Make a big mess of it and you will destroy the potential…

Qualities of a Good International Calling Card

Making international calls can be a tricky business – traditional selling methods are incredibly expensive and finding a trustworthy calling card can be like shooting fish in a barrel. There are so many calling vouchers to choose from, so how can you know which one is best? First, understand that best is a relative term.…

Evoluion Vs. Creationism

EVOLUTION VS. CREATIONISM (ANOTHER VIEW) INTRODUCTION: A space of recent articles in the local paper has once again raised the spectrum of conflict in the teaching of various subjects in our schools. Specifically, the apparently never ending conflict between the so-called “Evolutionists”, and the “Creationists,” goes on. This is an either-or approach. There does not…

Are Your Meetings Train Wrecks?

Company meetings, whether in person or held by the latest conference technologies, are necessary to operate effectively; and, how companies fulfill their critical projects and deliverables. However, when meetings are held with no organized agenda, or run over their allotted time slot, attendees become disengaged and annoyed. Those types of meetings typically do not result…