Social Media Reporting Tips – Facebook
You may not know it, but Facebook offers you statistics in order to track how your audience responds to your Facebook page. Within just 48 hours of going live, you can click on the “View Insights” link on the right of your page to see exactly how people are engaging with your page. This includes how many active users you have, the daily active users' breakdown, new likes, demographics, page views, and media consumption. Facebook also lets you adjust whether you see a week's worth or a month's worth of data at a time, as well as change the date range to a point in time in the past.
According to “6 Facebook Metrics Marketers Should Be Measuring” on The Social Media Examiner website, there are six main Facebook metrics you should pay attention to when analyzing the statistics of your Facebook page:
1. Fan Reach is the number of fans of your page that have directly viewed any given post. It is important because it helps you measure the appeal of your content to your audience.
2. Organic Reach corresponds to the number of people, both fans and non-fans, who have seen any given posts not as a result of a friend of a fan's action. Organic reach helps you identify ways to improve your content's organic visibility by measuring the difference between your fan and organic reach.
3. Engagement is the number of people who have interacted with your post, including through liking, commenting, and sharing. When tracking engagement, you should focus on the number of engaged people and number of people reached for the post in question. In order to make sure your post is viewed by a lot of people, you need to make sure the content you offer triggers some kind of interest in your audience.
4. People Talking About This is a type of data is part of engagement; the number of “people talking about” a post include the number of people who engaged with that post. These statistics help you measure how many people are willing to spread the word about your page to their friends.
5. Click-Through Rate tells you the number of people who have clicked on a link in your content, watched your video, or viewed a larger version of your photo. This lets you know how many people were interested enough in your content to pay special attention to it.
6. Negative Feedback counts the number of users who did not like your contact through unliking your page, hiding a specific post, hiding future posts from your page, or reporting it as spam. To best analyze your negative feedback, it is best to create a percentage score with the number of people who gave negative feedback and the number reached for a particular post. If the percentage is high, you can try changing up your strategies to reduce negative feedback.
Facebook's “Insights” is a great tool to use to track how people interact with and feel about your page. The results you receive from the statistics can help you see what aspects of your page you should keep and what to change in order to keep negative feedback down and the fan count and engagement up.